DIRECT LINE

Listen & Respond Campaign

DETAILS

We were approached to provide experiential staff for the Direct Line Listen & Respond Campaign, which formed part of the larger “Direct Fix” campaign. The aim of the campaign was to position the brand as the ‘fixer’. The 8 week “Listen and Respond” campaign focused on fixing life’s everyday emergencies in London and the outskirts. Direct Line monitored social media, listening to individuals on social media and then responded to their everyday emergencies in the form of a physical fix.

Our street team were deployed to assist with the physical fixes and travelled around in the Direct Line branded vehicles. They were informed of the emergency that they needed to fix and then delivered the fix to the recipient in a Direct Line “Everyday Fix Box”.

WEEK CAMPAIGN